I started in a meat packing plant.
Got into advertising by accident.
Stayed because I like winning arguments with ideas.
Over 20 years, I’ve helped brands like Coca-Cola, Heineken, and Nestlé earn attention, not just awards.
I’ve led 250-person teams, pitched heart-shaped ideas about Maradona, launched agencies in 3 countries, and mentored creatives who now lead.
My specialty?
Creative that’s culturally sharp, strategically brutal, and occasionally nuts.
Titanium Lion. D&AD Yellow. 30+ Cannes.
But also: Doritos Super Bowl shortlist from a student I taught.
That one stays with me.