Empty Seats is a social media campaign, created by students from the copywriting and art direction program that allows passengers to save money by becoming airline ambassadors.
The innovative campaign was created to transform unfilled flights, a constant airline problem, into an effective solution.
The campaign will work like this: passengers, who already have a ticket on a flight that still has empty seats, will receive a message with a coupon code discount to share on social media. The coupon code will be applied to the new purchase and the person who shared the code will be rewarded with a juicy discount by the airline.
The unique campaign will not only help the airline to increase their sales and reduce their cost, but it will also create a bond between the brand and customers.