Master the “Why” behind the “What” to Lead Brand Strategy and Cultural Impact.
Move From Execution to Strategy.
Master the “Why” behind the “What” to Lead Brand Strategy and Cultural Impact.
Move From Execution to Strategy.
MON – WED • 7-10 pm EST
10 WEEK
CoFounder, brandLingual
MON – WED
7-10 pm EST
10 WEEK
CoFounder, brandLingual
Strategic Planning is about finding the logic that empowers the magic. In this 10-week intensive, you’ll learn to navigate the intersection of culture, business, and human psychology. You won’t just learn to read data—you’ll learn to translate it into the “single-minded proposition” that inspires world-class creative work.
Mentored by the industry’s most respected strategists, you will develop the analytical rigour and intuitive storytelling needed to solve brand problems. You’ll leave with a deep understanding of how to position brands to win in a crowded marketplace.
Aspiring Strategists, Account Managers, Brand Managers, and Creatives looking to master the “Business” of ideas.
A professional strategy portfolio featuring real-world briefs, mastery of research methodologies, and a digital certificate.
The Role of the Planner Defining the strategist’s seat at the table and the “Three Circles” of Brand, Consumer, and Culture.
Primary & Secondary Research Moving beyond Google to find raw, unfiltered data and ethnography.
Mining for Insights Distinguishing between a “finding” and a true “insight” that shifts perspective.
Brand Architecture & Positioning Defining a brand’s soul and how it stands apart from the competition.
The Art of the Creative Brief Writing the most important document in advertising: keep it simple, keep it sharp.
Creative Briefing & The Relationship How to brief a creative team and become their most valued collaborator.
Channel & Connection Strategy Where and when should a message live? Mapping the consumer journey.
Brand Tracking & Measurement Proving that strategy works. How to measure brand health and campaign ROI.
Presentation & Soft Skills The art of the “Sell.” How to command a room and pitch your strategy to clients.
Final Project & Pitch Presentation of a 360-degree brand strategy for a live-market client.
*Note: final list of classes is subject to change*
Total regular tuition cost for the Social Media Management Boot Camp is $4,250 (including your $50 application fee).
Classes run for 10 weeks:
Monday-Wednesday
from 7-10pm US Eastern Time
CoFounder, brandLingual
CoFounder, brandLingual
Online Certificate in
Strategic Planning
“Miami Ad School literally changed my way of thinking. There’s a whole different world out there, and MAS gives you all of the training on how to think about that.”
“What I loved about MAS was that our teachers were working in environments that I wanted to end up in. Learning from real pros made a huge difference.”
“Miami Ad School’s Boot Camps actually prepare you for what it’s like in the real world. Agencies are looking for people who have real skills. And that’s what this program produces.”
