Art directors work in ad agencies, marketing departments, social media companies. They come up with ideas and craft the visuals for everything you see. They the world more interesting visually. Everyday is different: brainstorming, selecting typefaces, going on photo shoots, presenting to clients, reviewing model head-shots.
Copywriters are articulate, eloquent and often verbose. They are connoisseurs of connotation and mavens of meaning. Harnessing the power of nuance and the rhythms of rhyme and meter, they make any message eminently memorable. Copywriters bring their skills to bear on everything from one-liners to epic poems, knock-knock jokes to killer screenplays.
Graphic designers bring beauty to human culture. The cover art for the latest Grammy-winning album? Sure, a designer worked on that. But exquisitely beautiful road signs, transit maps, and user interfaces too. Yet graphic designers do more than just make things pretty. Their skills help make the world easier to understand and more accessible to everyone.
Copywriters are storytellers. Art directors are dreamers with an imagination gone wild. When copywriters and art directors are teamed up to brainstorm ideas for websites, TV commercials, print ads or phone apps, that’s when the magic happens.
study, interview, observe and sift through the metaphorical dirt to unearth real nuggets of human truth. These precious insights form the basis of pieces communication than can transform viewers into customers, advocates or even voters.
Social media professionals create and curate content on specifically selected social media channels to targeted audiences. They interact and connect following a set strategic plan. Most of all, they measure and track. They quantify success in terms of audience, impressions, reach and conversions. Then they might play with the Snapchat dog lens for just a bit.
In just 16 weeks you’ll be immersed in the world of User Experience (UX) Design. You'll be exposed to a world of theoretical knowledge, and practical UX design approaches and skills by the top experts in the industry. Dive into the reality of the discipline and how learn to create great experiences through hands-on exercises and project work.
We can teach your team how to level-up their creative, strategic and organizational skills. For the first time ever, we're offering our proven education style for brands and agencies to take advantage of in the pursuit to level-up their creative and organizational skills. Through our vast network of alumni, professors, and mentors we have access to the highest caliber instructors who have a passion for helping businesses—large and small—reach their goals.
Expand your digital skills with classes in: Intermediate Photoshop, Digital Photography, Storywriting, Illustrator and more.
Photographers and videographers are content creators. They bring a keen eye for composition, technological savvy and an innate sense of style to their work. They conjure and capture still and moving images that emote, affect and motivate. In an ocean of filtered selfies and Snapchat-lensed video clips, their work cuts through the noise with visceral visual impact.
Creative technologists are techies with a creative passion and talent – or creatives with a knack for tech. They are thinkers and creators who solve problems by inventing, building or creating things that make the world a bit better, more colorful and exciting. They are innovators and inventors that know how to use the new tools of the digital and tech world and know how to navigate in this new rough water of information overload and data.
Copywriters are storytellers. Art directors are dreamers with an imagination gone wild. When copywriters and art directors are teamed up to brainstorm ideas for websites, TV commercials, print ads or phone apps, that’s when the magic happens. In our joint program you will earn a Bachelor of Arts and you will also build a portfolio in art direction, copywriting or digital design.