You have 5 days to add the finishing touches to your application.
Aspiring Account Planners take note: Miami Ad School’s next Boot Camp for Account Planning takes place at our New York location. Get a sneak peek! Here are the account planning instructors currently teaching in the San Francisco Boot Camp. You can watch them live on Facebook.
WEEK 7 ACCOUNT PLANNING INSTRUCTOR
EVP Head of Strategy @ BBDO SF
Monday, May 9th, 2016 @ 5:00 PM PDT (24:00 GMT)
Live on facebook.com/MiamiAdSchoolSanFrancisco
(Tim is presenting to all San Francisco students as
part of our Industry Heroes speaker series. He’ll be back
as an instructor during week 7.)
An account planner is logical yet creative, inquisitive and intuitive. Planners conduct their own research and study existing trends and data to provide key insights into consumer behavior. The information collected is deconstructed, analyzed and re-assembled to develop a document called a creative brief. The brief gives the creative team the goals they need to accomplish, detailing the branding issues involved and the relevant consumer behaviors. This gives creatives the tools they need to develop campaigns that are funny, tear-jerking or thought-provoking—yet effective and strategically sound. Graduates of the Account Planning Boot Camp are actively recruited by advertising agencies, brands and media companies like Facebook and Google.