Is Planning For You? Get a Preview Next Tuesday on Facebook Live

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The demand for account planners is strong.

Is an account planning career for you? To help you decide, we’re broadcasting the opening lecture session of the next six weeks of our Boot Camp for Account Planning on Facebook Live. (The Boot Camp is held various locations throughout the year. This quarter it’s in San Francisco. It’ll be in New York starting July 5th.) The Boot Camp is an intense and immersive 12-week program. Each week you’ll cover an essential strategy topic in a three-day session. You’re taught by top planning experts working in the field every day; we call them our Planning Heroes. Next week’s hero is:

Meghan Lee Tetwiler
Associate Strategy Director @ DDB California
Topic • QUALITATIVE RESEARCH
Tuesday; April 26, 2016 @ 6:30 PM Pacific Time

Boot Camp for Account Planning, San Francisco

An account planner is logical yet creative, inquisitive and intuitive. Planners conduct their own research and study existing trends and data to provide key insights into consumer behavior. The information collected is deconstructed, analyzed and re-assembled to develop a document called a creative brief. The brief gives the creative team the goals they need to accomplish, detailing the branding issues involved and the relevant consumer behaviors. This gives creatives the tools they need to develop campaigns that are funny, tear-jerking or thought-provoking—yet effective and strategically sound. Graduates of the Account Planning Boot Camp are actively recruited by advertising agencies, brands and media companies like Facebook and Google.

Are you analytical and creative? Start now! Application deadline for the Boot Camp for Account Planners in New York is May 27th.

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EVENTS TO BOOST YOUR CREATIVE CAREER

Networking Night in Miami
Thursday March 7th 2024 @ 7 PM

All About Portfolio Programs
Tuesday March 12th 2024 @ Noon

Getting a Master’s Degree with Miami Ad School & FIU
Tuesday March 13th 2024 @ Noon

Boosting Your Career with Miami Ad School Boot Camps
Tuesday March 14th 2024 @ Noon

Students Wall Miami Mural

FREE NETWORKING NIGHT FOR CREATIVES

Creativity Connect: A night for making new friends:
– Free food and drinks
– Live DJs
– Meet other creatives

Attend in New York (February 29, 7 PM)
Attend in Miami (March 7, 7 PM)

Ready for a new career?
Apply by January 2024.

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  • Learn from the best.
  • Develop your skills.
  • Become who you’re meant to be.

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