The New York Boot Camp for Account Planning Starts July 5th. Watching These Speakers Will Help You Prepare.
Anticipation for Miami Ad School’s next Boot Camp for Account Planning in New York is heating up. Get an inside look at the process with live broacasts of the account planning instructors currently teaching in San Francisco. You can watch them live on Facebook.
WEEK 5 ACCOUNT PLANNING INSTRUCTOR
Chief Strategy Officer at DB5
TOPIC: Quantitative Analysis
Account Planners are logical yet creative, inquisitive and intuitive. They conduct their own research and study existing trends and data to provide key insights into consumer behavior. The information collected is deconstructed, analyzed and re-assembled to develop a document called a creative brief. The brief gives the creative team the goals they need to accomplish, detailing the branding issues involved and relevant consumer information. This gives creative teams the tools they need to develop campaigns that are funny, tear-jerking or thought-provoking—yet effective and strategically sound.
Graduates of the Account Planning Boot Camp are actively recruited by advertising agencies, brands and media companies like Facebook and Google.