Branding Exercise

Courrier International

Students
Awards/ Recognitions

Redesigning an Icon

“This project consists of the branding and brand identity for Courrier International, a weekly French newspaper that translates and publishes excerpts of articles from more than 900 international newspapers.

In homage to the typographic work of Paul Rand, the logo uses simple geometric shapes to represent an open mind that is curious about the world. Together, the two shapes draw the newspaper’s initials CI. The sans serif typeface, Century Gothic, adds to the modernity and simplicity of the logo.”

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