Art Direction


How to Apply

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You’ll Love Being An Art Director


At Miami Ad School Europe you will become an all-around creative. An art director who writes, designs and photographs. You will learn to tell stories with great concepts in short videos. Also you don’t have to worry about your computer skills, as you will learn from scratch everything about Photoshop, InDesign, Illustrator and wordpress to create your portfolio. Social Media will be second nature. You will be able to create content lightening fast. Through the school you’ll have hundreds of internships opportunities, you will have the chance to study in up to 5 different cities. You will be the type of art director the world is looking for. And you’ll have plenty of connections through the school’s portfolio reviews and job placement program. Your networking with teachers and other students around the world will change your professional future. 


What does an Art Director do?

Art directors have an innovative mind and a creative heart. They remake the world and visualize their ideas with a dazzling display of creativity.

Art directors are dreamers with an exuberant imagination. They invent concepts and ideas and create new worlds – to bring others to do or purchase something, or simply to fascinate them. Communication design, graphic design, layout, and composition are their daily bread. They use every medium: Video, posters, Internet, radio, blogs, ads, social media, games, events, guerrilla actions… They work with photographers, directors, illustrators, radio, film, or digital producers to ensure that their ideas become reality. They work worldwide in creative agencies, in the music, sports, automotive, engineering, and fashion industry. And they think up entirely new channels – because that’s their job.

Application Deadlines and Program Schedule

The art direction program starts four times a year: January, April, July and October. The program lasts for 8 quarters. Each quarter lasts 10 weeks with a break between each quarter. In the second year students can study and intern in other cities. To graduate students must complete 1920 clock hours/96 credit hours and have at least a 2.5 GPA.

The application deadline is six weeks prior to the start of classes. Please see our FAQs for application deadlines and the school calendar.

Each quarter of the first year, students have four classes that meet once a week for three hours with four additional hours for lab. Usual class times are:

9 a.m. to 12 p.m.

1 p.m. to 4 p.m.

4 p.m. to 7 p.m.

7 p.m. to 10 p.m.

Classes are held Monday through Friday (Classes on Saturdays are possible). Guest Speeches or Innovation Days, that the whole school attends, are held throughout the quarter. Schedules are set by the registrar and have limited ability to be modified.

Intern & Study Abroad

After spending at least one year (4 quarters) in Berlin, students can apply to our Quarter Away Program. This program gives students the opportunity to study and intern in up to four more cities around the world. You can even opt to take classes inside an agency or intern in New York, Tokyo, Paris, Stockholm and other cities around the world. At last count 96% of the students had participated in our Quarter Away Program for at least one quarter. Over 80% of the students spent two or more quarters getting real-world experience.  

Intern and get real-world experience before you graduate. Students can opt to spend part of their two year program studying and interning in up to four other cities where we have programs. Through partnerships the school has with agencies all over the world, students can get hands-on experience and build their network of industry contacts. Students can build a network of over 200 industry contacts. This is one of the reasons Miami Ad School’s graduate placement rate is so high.

Tuition & Materials

Tuition of € 2.600 is due quarterly. It takes eight quarters which is 2 years to complete the art direction program. Total tuition cost for the program is € 20.800 plus € 100 Application fee.

All students must have:

Highly recommended is an Apple MacBook Pro with external hard drive storage (2 TB) with maximum RAM Airport-equipped computer or a comparably powerful notebook of recent year of construction on which the Adobe Creative Suite is running.

Adobe Creative Suite membership for students (requires annual commitment, €19.34 per month – prices may vary by country. Please inform yourself.)

Smart Phone with photo/video

Diploma & Job Placement Assistance

This is a two year diploma program with the primary purpose of developing a professional portfolio through classes and real-world experience to gain the skills needed for an entry level position in advertising.

Graduates have the opportunity to attend portfolio reviews and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career. Our institutional graduate placement rate is well over 90%.


We Are Looking Forward To Welcome You In Berlin.

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Art Direction Courses


Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.

Make yourself covetous and win awards

Miami Ad School Europe is the most award winning school in Germany and one of the worldwide most awarded schools.
We educate you well and prepare you to win these awards.

Idea Presentation

Learn different types of presentation formats and get comfortable speaking and using technology in front of a group. You’ll also get the fundamentals of InDesign and Keynote, as well as iWeb for basic web design.

Video Storytelling

The ubiquity of the video and the global stage of online hosting sites give the power of the moving image to the masses. Learn cinematic styles, how to edit audio and video, and use special effects to tell a story with motion and sound.

Thinking Strategically

In the real world, it’s not a creative free-for-all. There’s a strategy brief the creatives work from. Gain insight into consumers, learn the critical role of account planning and develop brilliant ideas from a creative brief.

Experiments in Digital Photography

Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This class explores techniques in using the digital camera as a tool in visual experimentation.

Type Journey

An introduction to the art of typography. You’ll get a solid foundation in the techniques of type design as well as the fashions, movements and figures behind the history of type faces and the times that created them.

Vector Imaging

Adobe Illustrator is the primary application in Creative Cloud for illustrating, creating logos, designing with type, and creating layouts that range from the web to traditional media like billboards, posters and print ads.

Everything is Media

You’ll learn how to integrate media old, new, offline and online into the ideal conduit for your branded message. Explore and fuse new technologies like touchscreen and face recognition with traditional advertising.

User Experience

The science of organization of information and human centered design. You’ll learn how to conduct basic user research to create personas that guide development of content strategy, information architecture and wireframes.

Visual Impact

Visual communication transcends language and cultural barriers like nothing else. Learn how to create symbols that interact powerfully with contradictory meanings and create unforgettable visuals.

Motion Graphics

In this course you will develop a broad understanding of motion graphics, production concepts, design tools and the enabling techniques while acquiring a working vocabulary through a series of structured problem-solving activities.


Craft is super fun and more important than ever. Craftsmanship in your portfolio lifts you to another level when you go to your first job interview.

Digital Campaigns

There is a process to creating a campaign. Go step by step each week to learn just how a campaign makes it through an agency from research to pitch all while creating one that can be expressed across multiple online platforms.

Product Creation

As the media landscape has morphed, so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.

Portfolio Development

Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.