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Strategy & Planning Boot Camp
START YOUR PLANNING CAREER
Graduate with the skills and case studies you need to show your future employer you can build brands as a strategic planner in Toronto.
Learn by doing. Our Strategy and Planning Bootcamp is a 12-week program taught by leading industry professionals at the top of their game. The course is divided into lectures, portfolio work, campaign development, and engaging Toolbox sessions. Each module introduces you to a new topic, while workshop sessions allow you to put your skills to the test. By the end of the program, you deliver a pitch to a real live client and walk away with a professionally-vetted portfolio of strategic campaigns.
In the final week of the Boot Camp visit a variety agencies and meet with planning directors. See first hand the different types of planning environments. You’ll meet the people in the strategy departments and increase your network of industry contacts.
How to get 85% off!
Ontario will compensate independent businesses between 70-85% of tuition costs – meaning you’ll only pay $1350-$2700 for 12 weeks of training! (This grant is only available to Ontario businesses training employees – contact firstname.lastname@example.org for more information).
Tuition for the Strategy & Planning Bootcamp is $9000CDN and is due one week prior to the beginning of classes, as well as a $100 application fee.
Applicants are accepted on the basis of an interview, references and an appraisal of their application. You must have prior experience and education in related advertising/marketing fields. Please contact our Admissions Director to see if you are eligible by sending a copy of your most updated resume (or LinkedIn profile). Note: the program is capped at 20 students.
Shoot an email to Carri@adschool.ca to learn how to apply.
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Account Planning Courses in Toronto
A crash course in strategy, its origins, how it works, and the methods used.
RESEARCH (QUALITATIVE AND QUANTITATIVE)
Learn how to use the tools around you and better understand the ones you’ve used in the past.
UNDERSTANDING YOUR CLIENT’S CHALLENGES
Ask the right questions to turn small client asks into big ideas.
Base your understanding and recommendations on facts and develop an insight that nobody can argue with.
Cut through the noise and write a rock-solid brief that is integral to a successful campaign.
IDEATION AND WORKING WITH CREATIVES
Work closely with creatives to prove that collaboration is more than just a buzzword.
Bring together different mediums in the form of an easily digestible plan that a client can actually understand.
MEASURING IMPACT THROUGH DATA
Put your money where your mouth is and validate the work you’ve done by measuring its impact.
Learn to cater to today’s clients with revolutionary ideas that will ensure lasting success.
LIVE CLIENT ENGAGEMENT
Work through the chaos to put together an integrated campaign to pitch to a real live client.
Each student will present their portfolio case studies to a Social Media director in a job interview setting. The students will receive feedback and a grade based on the content in their portfolio and their ability to present their work during the interview.
- New Thinking
- Google Toolbox
- Weekly Pitch & Critique
- The Brand Called You
- Improv & Standup Comedy
- Exploring Career Avenues
- Agency Exposure Visits