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Study Copywriting In Toronto
Who IS A COPYWRITER?
A concept creator – you work, rework and combine thoughts transforming them into an identity that speaks to your audience. You are the storyteller, the comedian, the poet and director – giving a voice to design/every campaign. Focused and precise, your attention to detail is borderline obsessive making every phrase work for your vision. In a world so visually captivated – you bring words back into the limelight showing that a conversation is worthy of the most coveted awards.
Become a Copywriter
After 23 years of success in every major city in the world, the Copywriting Portfolio Program is our most demanding and loved program by all the advertising agencies around the globe. Coming up with ideas while working with your partner Art Director, you’ll indulge in problem-solving for big and small brands alike. Each of the eight quarters will set you up for success by helping you hone your skills in creative writing and turning you into a hybrid writer and ideator. You’ll get a chance to work for brands you like and have an impact on their success while still in school. Collaborating on your copywriting portfolio with one of the top writers or pitching to a creative director will become your everyday ritual, while your parents try to figure out which country you’re traveling to next.
Lets put an end to “five years of experience for entry level” requirements. We want to see your creative thinking (no matter your level) – so show us what you think is important, express yourself based on the program you want and don’t be afraid to put yourself out there.
- Four to ten creative samples of work you’ve done to express yourself.
- Two references from professional or academic sources
- Creative Assignment based on the portfolio program you are applying to.
- Application fee of $150
- Miami Ad School enrolment contract. (Email Kaeli@adschool.ca for the contract)
- Two valid forms of ID.
- Copy of the highest diploma achieved or official transcripts from the school you last attended.
Click below to see how to apply or shoot an email to Kaeli@adschool.ca
The art direction program is a two-year (8 quarter) program. Each quarter is 10 weeks in length followed by a break. To graduate students must complete 1920 clock hours/96 credit hours and have at least a 2.5 GPA.
2019.3 Summer quarter:
- classes start July 2, 2019
- classes end September 13, 2019
2019.3 Fall quarter:
- classes start October 1, 2019
- classes end December 12, 2019
2020.1 Winter quarter:
- classes start January 2, 2020
- classes end March 8, 2020
Students are required to have a notebook computer with a minimum of 8GB of RAM and a digital SLR camera. For the entire duration of the program, you are required to have a subscription to the full bundle of Adobe Creative Cloud (CC).
Regarding admissions requirements, previous advertising experience for the portfolio program is not a requirement. We want to see how you think creatively and you can show us through your own creative outlets and by going through the application process. We have many students from different backgrounds. In fact that often helps bring a different perspective to the table. When it comes to reviewing the materials, the most important thing is thoroughness and thoughtfulness of the application. We want to see who you are as a creative and your personality come through the assignments you complete. The application should be your creative calling card.
We divide our year into quarters running 10 weeks with 4 classes each quarter and a 3 week break between them. Tuition for the program is $4,500 CAD per quarter – no textbooks required. We’re new, but not that new – as an established school financial aid is totally available as student lines of credit comparable to OSAP + you get a 1 year grace period after graduation.
Want to get out of your city or even your continent? The Quarter Away Program sends you anywhere you want to go – Live in up to 4 cities across the globe through Agency Labs, Internships or another base school. Go ahead, lead the adventurous life you want without giving up your career goals.
Have A Question?
Reach Out to Our Admissions Director
Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.
Short & Sweet
Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.
Master the craft of writing with clarity. Love words and embrace the relevance of long copy in the online world that is interesting and entertaining. Tackle grammar and punctuation. Realize the “buck” stops with you.
The art of storytelling is a crucial skill. Learn about plot development, story and character arcs, telling stories not only in multiple installments, but in multiple mediums (blogs, point of view, transitions, voice, persuasion).
Craft is super fun and more important then ever. Craftsmanship in your portfolio lifts you to another level when you go to your first job interview.
Writing for visual and audio media requires specific skills and a fluency in the idiosyncrasies of each medium. Learn how to write scripts that exploit the narrative potential of these environments and different voices.
Pop Culture Engineering
This course will center on all the flotsam and jetsam of pop culture: t-shirts, costume, graphic novels, matchbooks, packages, posters, pimping cars, sports paraphernalia, and all the other ephemera imaginable.
Advertorials or “special advertising sections” and blogging have made the editorial mode of writing a key skill for a copywriter to possess and master. Learn elements of news writing, interviewing and answer the five Ws.
Head to Head
It’s a dog-eat-dog world out there, so if you want to be the Top Dog, you’ll enter your work in all the student competitions: Cannes, CLIO, D&AD, One Show, Addys, and win a nice shiny statue to help get you noticed.