One-minute lessons with riCardo Crespo, Chief Creative Officer at th13teen
riCardo (That is not a typo. He spells his name that way.) has had the coolest jobs. He started his career in advertising at Chiat/Day, Saatchi & Saatchi and McCann-Erickson. Then he switched to the client side and became the Global Creative Director at Mattel (toys) and then 20 th Century Fox (entertainment). Now he is the Chief Creative Officer with th13teen (design-led brand advisory).
Recently he was a guest teacher at Miami Ad School. Each of the 14 Miami Ad School locations around the world has amazing working professionals come each week to work with the students. It is our Industry Heroes series. riCardo spent four days working with the students on their projects. Here are some of riCardo’s words of wisdom broken down into one minute lessons. It’s almost like you’re here!