How Do You Come Up With Extraordinary Ideas?
THE BEST IDEAS DO ONE OF THREE THINGS.
In today's innovation economy people are swamped with media, ideas and noise. How do we create ideas that will stand out? Hear Pippa Seichrist, Co-Founder of Miami Ad School and Head of Development and Innovation, in an interview with Katie Kempner, PR expert and podcast host, explain how the best ideas do one of three things: entertain, educate or they are useful.
Her talk features recent award-winning work done by the advertising agency Leo Burnett. The agency has hired over 400 Miami Ad School graduates.
This is a portion of a longer discussion held at the 3% Conference in Miami. The 3% Conference champions creative female talent & leadership. Women in leadership positions are on the rise. When Miami Ad School started in 1993 48% of the students were female. Now women make up 59% of student enrollment. Women graduates from Miami Ad School are doing all sorts of remarkable things: leading the creative departments of agencies, running the marketing departments of brands, inventing products and starting foundations that make the world a better place. Start at one of the best advertising schools in the world and the skills you learn can be applied to so many careers in the advertising, design and innovation industries.
Miami Ad School has programs in: art direction, copywriting, graphic design, account planning, social media, photography & video.