Sara Cobaugh, Account Planner at McKinney, Wins Pick of the Litter

Share Post

SHE ALSO REVEALS HOW WE CAN BREAK THE CASH V. PUPPY STREAK

Miami Ad School held its annual Pick of the Litter contest, a celebration of outstanding planners with less than three years strategic experience, at the 4A’s Strategy Festival in Nashville. On October 28th, Sara Cobaugh, an account planner at McKinney, took home the top spot. She had a choice between $2500 and an adorable, cuddly, lovable chocolate labrador with some spending cash for treats - she took the cash.

Sara’s brief was for Meijer, a discount retail chain in 5 states in the midwest. As she points out in her submission, she needed to wow the client, inspire the creatives and prove that strategy could help this brand compete against big stores like Walmart. She did that and more. As judge John Roberts, founder of Truth Collective said of Sara’s work, "through her case study for Meijer, Sara demonstrated outstanding enthusiasm, smarts, vigor, and passion."

In the 14 years that Miami Ad School has held the competition, only one person - the first winner - has taken the puppy. We now have a plan to change that next year. On McKinney’s blog, Sara said that “if they had the puppy there looking at me with a sad puppy face, things might have turned out differently.” Well, we now know what to do next year! If you would like to see the winning brief and the two runners up, head over to the Pick of the Litter site where we’ve archived all winners since the beginning of the competition.

Congrats Sara!

Judges:
Nigel Rahimpour, Group Planning Director, Saatchi & Saatchi
John Roberts, Partner, Truth Collective
Marian St Laurent, Founder, Heavy Symbols
Daniel Berkal, SVP Innovation, The Palmerston Group

Runners up:
3rd Place - Sandra Rivera, Latinworks for Texas Lottery
2nd Place -Stephanie Morrow, Kirshenbaum Bond Senecal + Partners for Vanguard

Sara accepts her big check from Michael Chatfield, PRO Director, Miami Ad School New York.

Enjoyed The Read?

Grab a free course brochure

Enter your email and download your brochure of choice. You’ll find all the info you need to jump into a new creative career.

JOIN THE CREATIVE NETWORK

Add yourself to the list of 60,000 creatives getting the weekly Miami Ad School newsletter.

NETWORKING AND INSPIRATION FOR CREATIVES​

Meet creatives and see student work at MADE IN…
(by Miami Ad School

MADE IN Atlanta, June 7

UPCOMING ONLINE EVENTS TO BOOST YOUR CREATIVE CAREER

Getting a Job in Advertising
Thursday, May 2nd: 12:30 EST

Advertising 101 – A Day in the Agency
Thursday, May 9th, 12:30 EST

Cultivating Your Social Content (and Community)
Thursday, May 16th: 12:30 EST

The Power of Design by Hank Richardson
Thursday, May 23rd: 12:30 EST

Strategy today – A Global Perspective
Thursday, May 30th: 12:30 EST

Grads from MAS – Alumni Stories
Thursday, June 6th: 12:30 EST

3 Portfolio Tips to Get You Hired
Thursday, June 13th: 12:30 EST

Advertising, Marketing & AI
Thursday, June 20th: 12:30 EST

Ready for a new career?
Apply by July 2024.

Join Miami Ad School and get paid for your creativity.

  • Learn from the best.
  • Develop your skills.
  • Become who you’re meant to be.

Schedule a Call

This is your chance to meet a MAD career advisor. They can answer all your questions about the application process, choosing a speciality, and building your career.