M.AD Game Changers

A collection of the ad industry’s best ideas for students to learn from and play with.

Because you can only change the game when you know what the benchmark is.

In 2022 we launched MAD Game Changers— the world’s first card game to inspire the next creative generation.
Watch the full launch event.

32 of the ad industry’s biggest ideas. Made educational.

These are the industry’s 32 biggest ideas of all time condensed into a convenient, educational package that every student can learn from, get inspired by and actually play. M.AD grad industry leaders gave us timeless ideas they hold close to their hearts, current M.AD students voted on the selection. And, voila! M.AD Game Changers was born. Have fun.

Some Ideas Last Forever

At the launch party for M.Ad Game Changers, we hosted 4 of the project creators (who happened to be M.AD Grads as well) to discuss the stories behind their iconic campaigns. They included:

1. Dove “Real Beauty Sketches”
– Diego Machado, Global CCO of AKQA

2. Burger King “Subservient Chicken”
– Andrew Keller, VP Creative & Experiential at Facebook

3. Amnesty “Refugee Nation”
– Rodrigo Moran, Global Head Creative at WhatsApp
– Belen Marquez, Global ACD at WhatsApp

4. Bing/Jay-Z “Decode Jay-Z”
– Adam Noel, Creative Partner, VMLY&R

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