Strategic Planning
Boot Camp

Master the secrets of brand strategy in
just 10 weeks.

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4 Ways You'll Boost Your
Strategy Career

1. Work on real client briefs

Hone your skills by exploring and solving real-world business problems for a dedicated client. Past clients M.AD include Netflix, KFC, Starbucks, UNICEF, and more.

2. Learn from working professionals

Every one of your instructors is an expert creative professional. They’ll teach you the skills and strategies they use every day.

3. Collaborate with brilliant creative minds

You’ll work alongside creatives from our other programs, developing your ability to create in a team environment, and building your professional network.

4. Graduate with a certificate from M.AD

In 10 weeks, you’ll graduate with physical and digital copies of your Boot Camp Certificate, awarded by the world’s premier creative school.

Esty Gorman Creative Agency Lead at Google
"M.AD literally changed my way of thinking. Lke there's a whole different world out here and we're going to give you all of the training on how to think differently about that."

The Strategic Planning Curriculum at M.AD

What (and how) you’ll be learning.

This 10-week online course gives you the skills and case studies you need to show future employers you can build brands as a strategic planner.

Learn by doing. Like learning a new language, the best way to learn your trade is through total immersion. In 10 mind-expanding weeks, you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll be partnered with an art director and a copywriter. Your team will develop campaigns based off of your insights. The Strategic Planning Boot Camp culminates with a real project presented pitch-style to the client.

Each week your instructor will be a different strategic expert. A dozen planning directors from top agencies like The Barbarian Group, Google, Droga5 and Ogilvy take you through sessions that cover different aspects of account planning.

It all happens with an innovative curriculum of classes like these.

*Note: final list of classes is subject to change*

  • WEEK 1. Thinking Strategically: The Big Picture
  • WEEK 2. Problem Finding vs Problem Solving
  • WEEK 3. Understanding Brand Architecture
  • WEEK 4. Customer Journey and Opportunity
  • WEEK 5. Great Insights Through Better Research
  • WEEK 6. Communication Planning Meets Experience Design
  • WEEK 7. Owning the Process
  • WEEK 8. Pitching & Storytelling
  • WEEK 9. Measuring Effectiveness & Impact
  • WEEK 10. Owning Your Career Strategy

Our Next Boot Camp is Starting Soon

Program Starts: July 8, 2023

Your Teachers Are Industry Insiders

Strategic Planning classes at M.AD are taught by industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.

Nick Smatt Freelance Senior Strategist at Wieden + Kennedy
“One thing I loved about M.AD was that our teachers were working in environments that I wanted to end up in. It's so great to learn strategy in practice, and have industry pros come in to teach us”

Tuition & Logistics

Total regular tuition cost for the Strategic Planning Boot Camp is $5650 USD.

Classes run for 10 weeks, with an expected time commitment of 10 hours each week (for a total of 100 hours class time).

Students graduate with a M.AD Strategic Planning Online Certificate.

Have A Question? Reach Out.

Career advice with no strings attached.

Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure.

Download the Course Brochure

Crucial information about the Strategic Planning Boot Camp
  • Exclusive video content
  • Strategy career facts
  • A list of instructors
  • Information on how you’ll learn and practice new skills
  • Example projects for real brands
  • Details on your tuition, registration process, and more

Join the Creative Network

Add yourself to the list of 60,000 creatives getting the M.AD newsletter.

We’ve quietly built the world’s most influential creative network. It’s time for you to tap in. 

Each week we collect the most important creative content around the world, and share it straight to your email for free.

Come tour our Miami Campus!

• Meet recent grads and faculty.
• Ask your burning questions.
• See how M.AD helps build your career.

June 8: 6 PM – 9PM

Address: 225 NE 34th St Suite 203 Miami, FL

Ready for a new career?
Apply by July 1, 2023.

Join Miami Ad School and get paid for your creativity.

  • Learn from the best.
  • Develop your skills.
  • Become who you’re meant to be.

Schedule a Call

This is your chance to meet a MAD career advisor. They can answer all your questions about the application process, choosing a speciality, and building your career.