Strategic Planning
Boot Camp

Master the secrets of brand strategy in
just 10 weeks.

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In This Program

4 Ways You'll Boost Your
Strategy Career

1. Work on real client briefs

Hone your skills by exploring and solving real-world business problems for a dedicated client. Past clients M.AD include Netflix, KFC, Starbucks, UNICEF, and more.

2. Learn from working professionals

Every one of your instructors is an expert creative professional. They’ll teach you the skills and strategies they use every day.

3. Collaborate with brilliant creative minds

You’ll work alongside creatives from our other programs, developing your ability to create in a team environment, and building your professional network.

4. Graduate with a certificate from M.AD

In 10 weeks, you’ll graduate with physical and digital copies of your Boot Camp Certificate, awarded by the world’s premier creative school.

Esty Gorman Creative Agency Lead at Google

"M.AD literally changed my way of thinking. Lke there's a whole different world out here and we're going to give you all of the training on how to think differently about that."

The Strategic Planning Curriculum at M.AD

What (and how) you’ll be learning.

This 10-week online course gives you the skills and case studies you need to show future employers you can build brands as a strategic planner.

Learn by doing. Like learning a new language, the best way to learn your trade is through total immersion. In 10 mind-expanding weeks, you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll be partnered with an art director and a copywriter. Your team will develop campaigns based off of your insights. The Strategic Planning Boot Camp culminates with a real project presented pitch-style to the client.

Each week your instructor will be a different strategic expert. A dozen planning directors from top agencies like The Barbarian Group, Google, Droga5 and Ogilvy take you through sessions that cover different aspects of account planning.

It all happens with an innovative curriculum of classes like these.

*Note: final list of classes is subject to change*

WEEK 1. Thinking Strategically: The Big Picture
WEEK 2. Problem Finding vs Problem Solving
WEEK 3. Understanding Brand Architecture
WEEK 4. Customer Journey and Opportunity
WEEK 5. Great Insights Through Better Research
WEEK 6. Communication Planning Meets Experience Design
WEEK 7. Owning the Process
WEEK 8. Pitching & Storytelling
WEEK 9. Measuring Effectiveness & Impact
WEEK 10. Owning Your Career Strategy

Want to know what else you’ll be learning?
Grab a course brochure and see it all.

Our Next Boot Camp is Starting Soon

Program Starts: July 8, 2023

Your Teachers Are Industry Insiders

Strategic Planning classes at M.AD are taught by industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.

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Carlos Roncajolo
VP, Experience Strategy, Zimmerman
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Bruno Cunha
Group Strategy Director, David&Goliath
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Jessica Joseph
Marketing Lead, Wirecutter
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Raman Mama
Strategist, Ogilvy
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Chris Kwak
Freelance Senior Strategist, BBH, TBWA, D&G
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RP Kumar
Senior Vice-President, Strategy, RAPP

Nick Smatt Freelance Senior Strategist at Wieden + Kennedy

“One thing I loved about M.AD was that our teachers were working in environments that I wanted to end up in. It's so great to learn strategy in practice, and have industry pros come in to teach us”

What People Say

Tuition & Logistics

Total regular tuition cost for the Strategic Planning Boot Camp is $5650 USD.

Classes run for 10 weeks, with an expected time commitment of 10 hours each week (for a total of 100 hours class time).

Students graduate with a M.AD Strategic Planning Online Certificate.

Have A Question? Reach Out.

Career advice with no strings attached.

Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure.