What is it like to work in social media?
12-week social media training program
People who work in social media marketing are "in the know". They seamlessly move from screen to screen monitoring and contributing to the conversation. Twitter, Facebook, tumblr, Instagram, reddit, Pinterest, LinkedIn, YouTube, Google+, the list seems as infinite as the amount of content out there and keeping your consumer engaged is different for each platform. People are constantly connected and brands need to be where the consumer is. If you want to be a part of the conversation, you need to be comfortable with multiscreen communication.
The people who really flourish in social marketing are those who genuinely love social media. Social moves so quickly to be an expert in the space you've got to have a passion for it.
Kevin Escalera • Social Media Marketing Manager @ Zimmerman Advertising
Who is This Program For?
You're working in research, sales or account management and dream of doing more. You're fascinated by human behavior, business systems, technology and experiences. Or maybe you graduated fairly recently and have done a few internships. You know that you want to get into strategy–– but HOW? What skills do I need? Where can I find a network of industry connections?
This Program is Different
In 12-short weeks you can fast track your social strategy career. You'll learn by doing. A dozen top social media professionals will be your mentors. You'll learn to use social tools and data to develop audience insights. Collaborate with art directors, designers and copywriters to bring your strategies to life. You and your creative team will work on a live client brief. It’s not about whose idea it is, it’s about the team and the process that gets you to great ideas. Maybe the client likes the team's idea and implements it. Our students and their creative teams have worked with start-ups and big brands like Starbucks, Ford and Burger King. You'll also get an insiders look at some of the best social strategy departments and receive placement assistance.