Start Your Planning Career: Miami Ad School’s Boot Camp for Account Planning Starts July 5th in New York
The time to apply is now! The deadline is only 5 days away.
Miami Ad School's Boot Camp for Account Planning in New York is just a few weeks away. Watch these live broadcasts of the account planning instructors currently teaching in San Francisco to get yourself in the right frame of mind.
WEEK 8 ACCOUNT PLANNING INSTRUCTOR
Executive Vice-President, Global Director,
Strategic Planning, Insights and Research @ Ketchum
Friday, May 27, 2016 @ 4:00 PM PDT (23:00 GMT)
Live on facebook.com/MiamiAdSchoolSanFrancisco
TOPIC: Pitching for New Business
(Mr. Kumar will also be one of the Heroes for week 1
of the Boot Camp for Account Planning in New York!)
Graduates of the Account Planning Boot Camp are actively recruited by advertising agencies, brands and media companies like Facebook and Google. Account Planners are logical yet creative, inquisitive and intuitive. They conduct their own research and study existing trends and data to provide key insights into consumer behavior. The information collected is deconstructed, analyzed and re-assembled to develop a document called a creative brief. The brief gives the creative team the goals they need to accomplish, detailing the branding issues involved and relevant consumer information. This gives creative teams the tools they need to develop campaigns that are funny, tear-jerking or thought-provoking—yet effective and strategically sound.