Start Your Planning Career: Miami Ad School’s Boot Camp for Account Planning Starts July 5th in New York

Share Post

The time to apply is now! The deadline is only 5 days away.

ny apbc 2016 dogs eye view png

Miami Ad School's Boot Camp for Account Planning in New York is just a few weeks away. Watch these live broadcasts of the account planning instructors currently teaching in San Francisco to get yourself in the right frame of mind.



RP Kumar
Executive Vice-President, Global Director,
Strategic Planning, Insights and Research @ Ketchum
Friday, May 27, 2016 @ 4:00 PM PDT (23:00 GMT)
Live on
TOPIC: Pitching for New Business

(Mr. Kumar will also be one of the Heroes for week 1
of the Boot Camp for Account Planning in New York!)

Karl Isaac account planner


Karl Isaac
VP, Global Brand @ eBay
Friday, June 3, 2016 @ 4:00 PM PDT (23:00 GMT)
Live on
TOPIC: The Landscape is Changing

Graduates of the Account Planning Boot Camp are actively recruited by advertising agencies, brands and media companies like Facebook and Google. Account Planners are logical yet creative, inquisitive and intuitive. They conduct their own research and study existing trends and data to provide key insights into consumer behavior. The information collected is deconstructed, analyzed and re-assembled to develop a document called a creative brief. The brief gives the creative team the goals they need to accomplish, detailing the branding issues involved and relevant consumer information. This gives creative teams the tools they need to develop campaigns that are funny, tear-jerking or thought-provoking—yet effective and strategically sound.

Your account planning career is about to begin. The application deadline for New York's Boot Camp for Account Planning is May 27th.

Enjoyed The Read?

Grab a free course brochure

Enter your email and download your brochure of choice. You’ll find all the info you need to jump into a new creative career.

Join the Creative Network

Add yourself to the list of 60,000 creatives getting the weekly Miami Ad School newsletter.

Come tour one of our campuses

• Meet recent grads and faculty.
• Ask your burning questions.
• See how Miami Ad School helps build your career.

Register in New York (September 21)

Ready for a new career?
Apply by October 2, 2023.

Join Miami Ad School and get paid for your creativity.

  • Learn from the best.
  • Develop your skills.
  • Become who you’re meant to be.

Schedule a Call

This is your chance to meet a MAD career advisor. They can answer all your questions about the application process, choosing a speciality, and building your career.