What Do You Do When You’re a Planner in Need of Inspiration?

Share Post

If you're Marco, You go to miami ad school’s boot camp for account planning for a "plannatical."

German account planner Marco Ruckenbrod already had a great job, as a planner at Saatchi & Saatchi. But, like many forward-thinkers, he had to do something to push himself further—to challenge his own status quo.

As Marco puts it, “For me, Miami Ad School’s Boot Camp for Account Planning is a kind of ‘planner sabbatical,’ a way to challenge my current state of mind and get new inspiration.”

Marco decided to share his experiences and inspirations during the boot camp on his Tumblr at plannatical.com. It’s great reading, not only for current or aspiring account planners, but for anyone looking to shake up their own set of preconceived notions.

Posts on Plannatical are called “Catch of the Day #___” and provide a single takeaway from a given 24-our period. Here’s number 20 in the series:

Today, I’d like to share the following very simple but quite exciting thought:

From

brands WITH purpose

to

brands OF purpose.

Well, it’s only one single word changed but this means a lot. It’s an entirely different perspective on how brands should deal with their purpose thinking. Thanks again to our instructor Scott Matyus-Flynn, Head of Strategy at The Republic Of Everyone. This is smart. See the difference?

MADE OF PURPOSE.

Then there is this gem, from “Catch of the Day #05”

“It’s the first school on earth that creates the global creative person, fresh, open, reaching for the stars, breaking through the tyranny of the average, aiming for setting new standards.”

Michael Conrad, President at Berlin School of Creative Leadership and former Chief Creative Officer of Leo Burnett Worldwide

Whether you’re already a planner (or an account service, media, research or creative professional) or you’re just getting your career started, the Bootcamp for Account Planning is a great place to bring your naturally intuitive mind and willingness to work hard for 12 of the most fulfilling, career-altering weeks of your life.

Our next boot camp in San Francisco starts on April 4th. The application deadline of February 29th is growing ever closer. Apply to Miami Ad School San Francisco’s Boot Camp for Account Planners now!

Enjoyed The Read?

Grab a free course brochure

Enter your email and download your brochure of choice. You’ll find all the info you need to jump into a new creative career.

Join the Creative Network

Add yourself to the list of 60,000 creatives getting the M.AD newsletter.

We’ve quietly built the world’s most influential creative network. It’s time for you to tap in. 

Each week we collect the most important creative content around the world, and share it straight to your email for free.

Join us for an Open House.

Check the dates below and register for the night you’re interested in:

Portfolio Programs – October 18 @ 7PM EST
Boot Camps – October 20 @ 7PM EST

Sign up below for your invitation!

Ready for a new career? Apply by August 25.

Get the training you need to be a creative leader. 

Learn from the best. Develop your skills. Become who you’re meant to be.

Schedule a Call

This is your chance to meet a MAD career advisor. They can answer all your questions about the application process, choosing a speciality, and building your career.