In a competition of 444 creative schools Miami Ad School was selected 2019 Future Lions School of the Year.
This year’s Future Lions theme was a call to action for students all over the world to reject their inner barriers and ‘Break Through’. Ego, self-doubt and fear of failure kill creativity, but these limits only exist in the mind. Students were encouraged to venture out into the unknown which is the birthplace of creative change.
The school with the highest number of shortlisted entries is named Future Lions School of the Year. This year over 30% of all shortlisted entries were created by Miami Ad School students. The students' ideas impressed the judges because they connected an audience to a product or service from a global brand in a way that wasn't possible three years ago.
The Future Lions global student competition is sponsored by AKQA in collaboration with the Cannes Lions International Festival of Creativity. Sponsors include the emerging tech magazine Wired and the creative community VSCO.
Take a peek at the Cannes International Festival of Creativity!
Award-winnning student idea that could save lives.
There were three student projects that won Future Lions this year. One of those ideas was created by Miami Ad School art direction student Sarah Peen and copywriting student Arendse Rohland. Their idea, Epilepsy Watch Out, works on an Apple Watch and is used to detect a seizure. Siri then provides step-by-step instructions to guide bystanders - who may otherwise feel powerless or afraid - to assist the patient, thus showing the potential for wearable technology to help both the wearer and those around them.
Miami Ad School's global network is a huge advantage for students.
Sarah and Arendse started school at Miami Ad School Hamburg then took advantage of our work-based learning programs. They went on to study in Tokyo, Stockholm, Copenhagen and partnered on their award-winning project while interning together at BBDO in Vietnam. Through this one-of-a-kind program students experience a mash-up of cultural trends, global insights and human truths that leads to ground breaking ideas.